BIXEL VENTURES

NOW BUILDING TRASE LAUNCHING ADVISING LEGO EMBEDDED EXPERIMENTING BIXEL.STUDIO LAB W 18 · 2026

I love the moment
a business reveals itself.

  1. 2016 Gloove

    Who actually helps you move if you don’t have family with a trailer?

  2. 2019 Keyhole

    How do you rent a home without tying up two months of deposit?

  3. 2026 Trase

    Where do the receipts go when every supplier hides them behind their own login?

Still the moment. Just three of them now.

— Mads, April 2026

ACTIVITIES

Bixel Ventures is three tracks in parallel: product, advisory, lab. Before, I ran them one at a time. This is new.

Builds.

TRASE RELEASE 0.4
FETCH QUEUE
  • MICROSOFT 3 docs
  • GOOGLE 1 doc
  • BANK queued
  • TELCO queued
AI-MAPPER CLOUD VAULT SESSION KEEPER

First product graduated from bixel.studio. Trase automatically pulls your missing receipts out of every supplier’s own login portal — Microsoft, Google, the bank, the telco — and hands them to the accountant. The AI Mapper learns where on the page the invoice lives; Cloud Vault stores it; Session Keeper keeps logins warm. Maybe the first of a chain.

  • INVOICE FETCH
  • AI MAPPER
  • CLOUD VAULT
  • PER FETCH
trase.work
PRIOR
  • 2019–2023 Keyhole co-founder & CPO · B2B2C insurance platform with Nordic Guarantee
  • 2016–2018 Gloove co-founder & experience designer · easy moving help powered by students

Advises.

SPRINT 17/26 EMBEDDED
WEEK
  1. MON
  2. TUE
  3. WED
  4. THU
  5. FRI

LEGO — product · UX · AI across brands

PRODUCT UX AI STRATEGY PROTOTYPES

Embedded at LEGO as a product- and UX-thinker across brands — same craft as inside Trase: find the gap, sketch the concept, test it fast. Few clients at a time, long relationships, deep access. Product, UX, AI strategy. Not decks — prototypes you can press on.

  • PRODUCT
  • UX
  • AI STRATEGY
  • PROTOTYPES
mba@bixel.ventures
PRIOR
  • 2025–2026 VELUX Radical Innovation — fake-door sprints
  • 2023–2025 Grundfos GENIECON — digital ecosystem
  • 2024 LEGO prior engagement — product sparring and prototyping

Experiments.

BIXEL.STUDIO NOTE 17/26
WORKING NAMES
  • CONNECTED WEAR // ripens
  • THE URBANIZED // ripens
  • LOOPABLE // ripens
  • TRASE // became

At bixel.studio I let potential gaps ripen before they become products. Three working names right now: Connected wear, The urbanized, Loopable. Some ripen out, some run dry, some become. Trase did. The studio site is being built alongside the thinking — shown the moment there’s something worth showing.

  • RIPENS
  • TRASE ← LAB
  • 3 IN FLIGHT
bixel.studio

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